Your Gateway to the United States

Why Goya Consulting?

At Goya Consulting, we’re not just advisors.
We’re strategic partners who work hand in hand with entrepreneurs to bring their vision to life in the U.S. market.

Here’s what sets us apart:

🎯 Hands-on field experience:
We’ve successfully launched a franchise network across several U.S. states, managing every stage: business plan, structuring, compliance, recruitment, automation.

🧴 Sector diversity:
We supported the U.S. launch of a European cosmetics brand, tailoring its distribution strategy, branding, and regulatory compliance (FDA, logistics, etc.).

⚙️ Operational optimization:
We restructured an existing franchise network, reducing the opening timeline for new locations from 2 years to just 3 months—thanks to a structured approach, tailored tools, and a clear ROI-driven vision.

🤝 Turnkey approach:
From strategic planning to hands-on execution, we leverage a solid network of trusted partners (attorneys, CPAs, architects, brokers…) to accelerate and secure your expansion.

🌐 Trilingual service (FR / EN / ES):
We understand your challenges, your way of working, and your company culture—because we come from the same world.

Who We Are ?

oya Consulting was born from the real-world experience of French entrepreneurs who have gone through every stage of building a business network internationally—starting from scratch, without external support, and backed by over 20 years of experience today.

We created, developed, and structured a franchise network launched in France, then expanded it into Spain and the United States.

👉 You can only guide others through what you’ve lived yourself.
That’s the hands-on experience that sets us apart.

 
🧱 Our Journey
We began in the vocational training sector, building an organization with over 70 team members across three major French cities.

We then launched an innovative concept, previously nonexistent in France, turned it into a franchise network, and took it international—first to Spain, then to the United States.
➡️ The network had grown to 40 locations by the time we sold it.

What stood out the most? A comment from one of our bankers:

“You’ve built an economy on your own... I never would have believed it.”
At the same time, we founded and developed a cosmetics factory, handling the entire value chain: formulation, manufacturing, compliance, and distribution.
We developed over 30 products and manufactured for several leading French cosmetic brands.

After selling our network, we could have slowed down.
But that’s just not who we are.
Boredom? Not for us.

We decided to acquire an existing franchise from a well-known French brand that was struggling to grow in the U.S. market:

Extremely slow openings
Permit issues
Processes that didn’t fit the American market
At that point, the brand had only 3 locations in the U.S., compared to over 200 worldwide.

We opened our own location in just 3 months,
while the average opening time in the U.S. exceeded 2 years (vs. 4 months elsewhere).

The CEO then entrusted us with a broader mission:
to audit, understand, and restructure the brand’s U.S. development.

We:

Identified the bottlenecks
Designed a strategy tailored to the U.S. market
Restructured the operational foundation
Connected the brand with the right partners
➡️ The result:
Within 8 months, 4 new studios opened,
and 8 more are planned for 2025–2026.

 
🎯 What Drives Us
We know exactly what it means to expand into the United States:
cultural differences, administrative hurdles, legal traps, construction permits, contractor delays, profitability challenges...

That’s why our support is:
✔️ Pragmatic
✔️ Grounded in real experience
✔️ Structured
✔️ Results-oriented

 
💬 Our Philosophy on Consulting
Consulting is a field full of profiles and promises.
But the real difference lies in lived experience.

Being in the trenches, opening real locations, hiring teams, managing the unexpected...
It’s this kind of hands-on knowledge that separates theory from actual success.